AcademyFor clients
Run scaile for your brand
Everything an in-house team needs, in the order you will need it: set-up, strategy, creating content that survives sign-off, and measuring what it did.
5 modules12 lessons7 available now
Curriculum
Part 1 of 5
Getting started
What the platform is for and where everything lives.
Part 2 of 5
Set up your foundations
The two things every later step reads from. Worth doing properly once.
Part 3 of 5
Understand and plan
Where you stand today, and what that makes worth writing next.
Understand AI searchWhich prompts, engines and competitors define your category — and how to read the answer behind a citation.Read your visibility dashboardWhat every number means, which ones move quickly, and which ones are worth reporting upwards.Turn gaps into a content planFrom ranked opportunities to clusters to a prioritised plan your team can actually work through.
Part 4 of 5
Create and approve
Brief, generate, edit and get sign-off in one pass.
Write a briefIntent, angle, sources and constraints — the four things that decide whether the draft is worth editing.Generate and edit an articleGenerate the draft, then edit it with the sources panel open so every fact stays traceable.Review, approve and the audit trailMarketing, product and legal review in one pass, with the source visible next to every passage.
Part 5 of 5
Publish and measure
Get it live, then find out what it did.
Want this run with you, not just explained?
Book a call and we walk through your category together: the questions your buyers ask, who gets cited today, and where the opportunity is.